Orphan Sponsorship Program

At the University of Waterloo's branch of the non-profit OSP, my work consisted of leading the digital marketing team in our efforts to raise funds, increase awareness, and build an overall social media presence in the university's community. Spending 8 months with this assignment, I learned the difference between my usual reach, calling the audience to an offer/product, and the charity marketing CTA using Pathos as a foundational aspect.