Nyle Faridi - Digital Marketer & Media Producer

About me

NameNyle Faridi

ProfessionMultimedia Creative

I'm Nyle Faridi, an aspiring multimedia creative specialist and social media marketer based in Southern Ontario, and willing to relocate.

For the past 4 years, I've been building my technical skills in brand design and media production while learning how the next generation consumes content. Currently studying Global Business and Digital Arts at the University of Waterloo, and finding my expertise in reaching target audiences using social media culture.

Location

Contact me

Notes

Where I'm going

22/01/2026As I near convocation,

January 22, 2026 at 11:35 AM

Where I'm going

As I near convocation, I'm maximizing my time to build my portfolio and network so I can soon show the world what I can do on a live and fast-paced creative team.

Currently pivoting from the "high quantity, low quality" content that social media platforms have rewarded, I'm working on higher production value projects to showcase my videography, production, directing, and storytelling skills.

Inspired by big names like Joe Sabia of Somehow Studios and the whole crew behind Condé Nast, I'm looking to ambitiously break into the creative production world and continue to share the stories that the next generation of digital culture consumes.

Orphan Sponsorship Program

At the University of Waterloo's branch of the non-profit OSP, my work consisted of leading the digital marketing team in our efforts to raise funds, increase awareness, and build an overall social media presence in the university's community. Spending 8 months with this assignment, I learned the difference between my usual reach, calling the audience to an offer/product, and the charity marketing CTA using Pathos as a foundational aspect.

Client

UW OSP

Year

2024

Project type

Social Media

Next project

Jookie Daley

Breath of the Blue Moon

An interactive Digital Windows installation exploring Indigenous lunar teachings, reflection, and the shared rhythm between people and light. As the director of marketing on this project for the Stratford Lights-on Festival, I was challenged with bringing the atmosphere of the 13 moons from the Anishinaabe calendar to a modern aesthetic on our social media pages, attracting local audiences to learn more about our display. My goal was to take the mysticism of the Blue Moon to an aesthetic that is eye-catching, intriguing, and appealing to audiences beyond those who already pay attention to First Nations matters.

Client

Straford Lights-on Festival

Year

2025

Project type

Social Media

Next project

Al Safa Foods

In a world of endless scrolling, earning someone's attention for a brand is harder than ever. At Al Safa, I created and published promotional content that helped the brand show up in feeds across Canada and the United States. Whether it was designing graphics, editing reels, writing captions, or launching paid campaigns, I enjoyed the challenge of turning a simple message into something people would actually stop to engage with. More than anything, this experience taught me that digital marketing is equal parts creativity and experimentation. Every post is an opportunity to test an idea, learn from the results, and come back with something even better.

Client

Al Safa Foods

Year

2025

Project type

Social Media Marketing

Next project

Personal Brand Development

The goal was to use my ability of helping people tell their stories as a way to build a platform for myself in a scalable and marketable fashion. Using social media channels, I proved my skill of reaching targeted audiences by understanding the platforms' algorithms, content consumption culture, and short-form content "dos and don'ts". Since beginning this project, I've partnered with a number of brands like Wings Up, Hala, Chef on Call, Bamboo Housing, and more, as an independent contractor to assist in their social media marketing, and proving an increase in average reach by over 1400%. By building an image that is safe for brands to connect themselves with, I'm able to be discovered as someone they can trust to help them reach their target audiences. Forced to fall in line with the "quantity over quality" style that social media platforms reward, I keep my content barebones in terms of editing, length, and stimulation. Despite my training in more complex software like After Effects, I learned that with modern-day social media reach (depending on the brand), it's important to follow your audience, rather than change them.

Client

Myself

Year

2026

Project type

Recreational

Next project

Nani's Gelato Menu

I noticed that Nani's Gelato in Milton displays their menu on TVs mounted behind the counter, but only uses them to display static images. On top of that, the images displayed do not follow their brand kit in the colours they use. Seeing this, I got to work on developing a motion graphic for their menu with the colours updated, as well as putting the TVs to use with animations. Designed entirely in After Effects and Photoshop, this project gave me a taste of what it is like creating high-value designs for real-world clients rather than short-form capcut edits for social media. Oh, and I also was not given any of their assets, like logos 🤷‍♂️

Client

Nani's Gelato

Year

2025

Project type

Freelance

Next project

Orphan Sponsorship Program

Jookie Daley

A man who thinks he is a god. After finding him living out of tent city in Waterloo, Jookie tells (his memory of) his journey into homelessness and drugs. As a project in one of my first classes in digital media production, we leaned into theming the production towards the rough and gritty aesthetic that falls in line with Jookie himself. Beyond being a logistical challenge as a student, this project taught me more about storytelling than any other. It showed me the power of helping others share their stories and finding meaningful ways to bring those stories to life. I carry that lesson into every piece of multimedia I create, guided by the belief that media is at its best when it serves a story worth telling.

Client

Class project

Year

2024

Project type

Interview

Nyle Faridi — Digital Marketer & Media Producer